case study
Client
Sector
about the case study
Amalgama7 needed to improve its ability to reach new people, better inform potential patients and turn its digital presence into a more effective acquisition channel.
We carried out a digital consulting study, supported by ChatGPT, Claude and Perplexity, to analyze the online channel, identify opportunities for improvement and define a strategy focused on acquisition, visibility and efficiency.
For organizations that work with patients, digital acquisition depends largely on trust, clear information and the ability to show up at the moment someone is looking for help.
Amalgama7 needed to review its digital presence to understand what was limiting the arrival of new patients and how it could improve the process from the first search to the first contact.
The challenge was not just to attract more traffic, for example through AI SEO or GEO, but to make sure people found clear answers, understood what the organization offers and could move toward getting in touch with less friction.
On top of that, changing search habits meant working not only on traditional Google rankings, but also on visibility in artificial intelligence environments such as ChatGPT, Claude and Perplexity.
We developed a digital consulting study focused on acquisition, content, SEO, GEO and analytics.
We analyzed how information could be structured to better answer the questions of potential patients and help the website work as a tool for guidance and acquisition.
The work included a review of the SEO strategy and the identification of opportunities to improve Amalgama7’s presence in searches related to its services.
We also added a dedicated GEO layer to study how to adapt content and digital signals to the new generative search environments.
ChatGPT, Claude and Perplexity were used as support tools to analyze information, identify opportunities, compare approaches and structure recommendations, with human validation maintained throughout the process.
The result was a digital strategy with a clear, prioritized action plan aimed at improving both acquisition and the quality of the information offered to potential patients.
+40
SEO and GEO content opportunities identified
4
priority areas: SEO, GEO, content and analytics
12
months of roadmap to grow acquisition
The consulting work made it possible to define a digital strategy more closely aligned with Amalgama7’s acquisition goals.
The organization gained a clear view of the priority areas for improvement in SEO, GEO, content and analytics, as well as a roadmap to organize its next actions.
The study also identified opportunities to improve the way potential patients find information, understand the services and move toward getting in touch.
Internally, defining processes and priorities helps reduce scattered efforts and makes it easier to take digital decisions on a sounder basis.
The result is a strategy focused on attracting more patients, improving digital visibility and optimizing management and follow-up processes.
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