case study
Client
Sector
about the case study
Barcelona Menkes needed to understand what was holding back the growth of its online channel and which actions could have the greatest impact on sales and efficiency.
We carried out a digital consulting study, supported by ChatGPT and Claude, to analyze the online store across the board: catalog, product pages, navigation, conversion, SEO, acquisition, analytics, CRM, automations, logistics and ERP integration.
The result was a prioritized roadmap to improve the performance of the digital channel and guide the next investment decisions.
When an online store has been growing for years, its problems are rarely concentrated in a single place.
An underdeveloped product page, navigation that makes certain categories hard to find, tracking issues, acquisition campaigns poorly connected to the CRM or insufficiently automated internal processes can all affect performance together.
Barcelona Menkes needed a complete view of its online channel to see what was working, what was limiting sales and where it made sense to focus resources.
The goal was not to produce a list of generic improvements, but to identify the problems with the greatest potential impact and turn the diagnosis into an action plan that was useful for the business.
We carried out a full digital consulting study of the online store and the processes involved in running it.
We analyzed the catalog and category structure, the quality of the product pages, navigation, the checkout process and the main friction points that could be hurting conversion.
The study also covered SEO, traffic acquisition, digital analytics and the quality of the data available for decision-making.
We extended the analysis to areas that usually fall outside a purely commercial audit: CRM, automations, logistics and ERP integration.
ChatGPT and Claude were used as support tools to analyze information, structure findings, compare scenarios and speed up the drafting of recommendations, while strategic judgment and human validation were maintained throughout the study.
Each opportunity identified was turned into a specific recommendation and prioritized according to its impact, complexity and relevance to the business goals.
The end result was a roadmap that made it possible to move from a fragmented view of the online store to a structured plan for its evolution.
+60
improvements identified in the online store
8
areas analyzed, from catalog to CRM
12
months of roadmap prioritized by impact
The consulting work made it possible to identify the main areas for improvement in the online channel and set clear priorities to increase its performance.
Barcelona Menkes gained a complete view of the factors affecting conversion and the efficiency of its digital operations, avoiding isolated improvements made without knowing their real impact.
The action plan brought order to initiatives related to the catalog, user experience, SEO, acquisition, tracking, CRM, automation and internal processes.
Building on this diagnosis, the company was able to better target its next digital investments, improve processes and work on actions directly linked to revenue growth.
The result was a roadmap designed to turn the online store into a more efficient, measurable channel that is ready to grow.
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Tell us how you attract customers, how you sell and what you want to improve. We'll assess whether you need more lead generation, AI content, CRO, an assistant, smart search or a combined solution.
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