Aplicación de un sérum facial

case study

Terapia Regenerativa automates its content with AI

Client

Gonzalo Wiersba Guini

Sector

Regenerative aesthetic medicine

about the case study

Terapia Regenerativa needed to increase its blog content output without turning writing, translation and publishing into a constant manual process.

We built an app connected to ChatGPT that generates articles, translates them and publishes them automatically on terapiaregenerativa.es, creating a faster, more scalable content workflow.

Sala de tratamiento de una clínica de medicina estética moderna y luminosa

The challenge

Producing content consistently is one of the main levers for attracting organic traffic in sectors where users do their research before getting in touch.

The problem is that keeping a blog active takes time: researching topics, writing articles, preparing versions in different languages and publishing each piece on the website.

Terapia Regenerativa needed to increase its publishing capacity without increasing the team’s time investment in the same proportion.

The goal was to make content creation a more automated process and use artificial intelligence to maintain a more active digital presence.

The solution

We built a custom app connected to ChatGPT to automate a large part of the editorial process.

The system generates new articles based on predefined topics and criteria, prepares the different language versions and publishes the content directly to the blog.

ChatGPT acts as the generation and translation engine, while the app manages the workflow needed to turn each piece of content into a web-ready post.

This way, a process that used to involve several separate tasks—writing, translation, preparation and publishing—is now managed from a single system.

Automation makes it possible to publish more often and cover more topics related to the clinic’s services and treatments, increasing the opportunities to attract users from search engines.

Persona redactando un artículo de blog en un portátil con un cuaderno de notas

Results

x5

articles published per month

3

languages per article, published automatically

+80%

organic traffic to the blog

The app increased content production capacity while reducing the time needed to write, translate and publish each new article.

The increase in content helped expand the website’s organic presence and target a larger number of searches related to aesthetic medicine and regenerative treatments.

The richer information available also meant users found more answers on the website itself and spent more time reading content before getting in touch.

The project thus helped improve SEO rankings, lead generation and conversion from the digital channel.

The result is a more scalable content system: more posts, more languages, less manual work and a greater ability to turn content into leads.

Let's talk

Where can your sales process grow the most?

Tell us how you attract customers, how you sell and what you want to improve. We'll assess whether you need more lead generation, AI content, CRO, an assistant, a smart search engine or a combined solution.

Case studies