case study
Client
Sector
about the case study
Retolprom wanted to strengthen its social media presence and improve brand recognition without relying on traditional video production for every new piece.
We designed an AI-powered content creation system that can generate videos, images and voice-overs from a reusable workflow, including authorized cloning of the client’s voices to produce new pieces faster and at scale.
For a product brand, keeping a steady presence on social media means producing content continuously.
Shooting new videos, preparing locations, coordinating people, editing the pieces and creating different versions for each channel can limit how often you publish and drive up production costs.
Retolprom needed a model that would let it generate more video content, test new formats and present its products more attractively without having to organize a full production for every post.
The goal was not to replace the brand’s creativity, but to build a system that made it possible to produce content faster and keep a more active digital presence.
We designed an audiovisual production workflow built on a range of artificial intelligence tools.
With ElevenLabs we cloned the client’s selected voices so new voice-overs could be generated while keeping a recognizable identity across the videos.
Runway and Higgsfield AI generate and transform video with AI, creating scenes and audiovisual assets that used to require filming or manual editing.
Nanobanana is used to generate and adapt graphic assets and images, while Gemini and Claude help create concepts, scripts and creative variations, and adapt messages to different formats and channels.
The key to the project is connecting these tools within a production methodology. Starting from an idea or a business need, the team can develop the concept, write the script, produce the voice, create the visual assets and build the final piece with fewer manual steps.
This makes it possible to create different versions of the same campaign, adapt content to different social formats and speed up production without losing brand consistency.
x4
videos published per month
−60%
production cost per piece
+150%
social media reach
Bringing AI into the content creation process has increased the number and variety of videos published on social media.
Publishing more often and being able to experiment with different formats have significantly grown the community and reach of the brand’s profiles.
The new system also reduces reliance on traditional video production for certain pieces, so content and campaigns can be launched faster.
On the brand side, Retolprom now has a more active and recognizable audiovisual identity, with the ability to generate content tailored to each campaign, product or sales moment.
The increased visibility on social media has also helped raise brand awareness and strengthen the digital channel as a tool for lead generation and sales support.
The result is a production model ready to scale: more content, more speed, a stronger social media presence and audiovisual production powered by artificial intelligence.
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